Fashion, but make it festive.
Cool and Christmas are words not typically synonymous, but Puma challenged us to achieve just that. The brief? Produce a vibrant metropolitan campaign with a festive twist, showcasing the brand’s youthful new collection.
Commissioned by Neighbour on behalf of PUMA, we lit up Ladbroke Grove, West London to execute an eruptive shoot that oozed all the joy of Christmas, while still maintaining the brand’s effortless street-chic style. Cars, bikes, scooters, goals posts, containers, fences and basketball hoops, all wrapped in fairy lights. Daring imagery with a cosy yet chaotic energy.
Over a two day shoot, we worked against the clock to shoot stills and motion across numerous dynamic set ups. We used our experience to keep the pace and energy up of the models, implementing a sense of action and motion in every frame. All staged and posed imagery left at the door, and Christmas fashion captured in a fresh light.
