For their ‘We Got Now’ campaign, New Balance commissioned us to photograph football icon Raheem Sterling.

With references that link back to his past, like the bus he would catch to training as a child, the message of the campaign was to rise without fear to every challenge, unite those around you and embark on a journey together. This sentiment was captured on a group shot that include Raheem’s football coach from his early days and children from his training academy.

In addition, respected New Balance skateboarders Tom Knox, Cam Barr and Calvin Ligono were also brought in to form part of Raheem’s ‘crew’.