A bit about us....
Nothing builds a relationship like going through adversity.
In our fourteen year partnership as a creative duo, we have been there and done it.
We're proud to say, through hard work, perseverance and belief, we are at the top of our game.
Born and raised in West London, we came together in 2003. We began our careers shooting in a make shift studio in Amit’s parent's living room. But what we lacked in resources, we made up for in determination.
Within a year (Amit 19, Naroop 23) we bought our studio in Acton, West London. Many said we were moving too fast, but we had our eyes set on the big picture.
We gave ourselves three months to convert the old charity office into a bespoke studio……it took a year and half. Eighteen months of 7am starts and 9pm finishes, building and decorating, with only Amit’s father helping us.
Set up, we went on to dominate the music industry, working with the biggest record companies – Universal, Sony, Warner Music and EMI. We photographed the most successful artists of the time, including 50 Cent, Tinie Tempah, Jay Sean, Taio Cruz and N-Dubz.
Expanding our work to embrace advertising and portraiture, all interpreted with our characteristic passion and style, our large and diverse portfolio of work now includes iconic portraits of musicians and celebrities such as Dynamo Magician, Ricky Gervais, The Kaiser Chiefs, Riz Ahmed and Miles Teller, along with advertising campaigns for the likes of Barclays, Samsung, Wellman, BBC, Discovery, MTV, Sunsilk and Huawei.
In 2013, we launched the Sikh Project. A series of portraits documenting the identity of British Sikh men. The project received international acclaim, exhibiting in London at The Framers Gallery, Southbank Centre and City Hall.
We then launched the American leg of the project and in September 2016, exhibited the now U.K / U.S project in Soho, Manhattan, with over twenty million American exposed to the project via the exhibition and associated press. Through 2017, the Sikh Project exhibited across America, including California, Texas and is now in 2018, is touring across the East Coast.
As two self-made guys, we embrace the opportunity to share our experiences with others. We came from nothing and made a name for ourselves. We find it very rewarding to inspire others to follow their aspirations and dream big.